The traditional staging process entails adding, removing, or rearranging furniture as well as paying close attention to the details and decorating of a home. In recent years, sellers and agents have become increasingly reliant on virtual staging to highlight the potential of a property.
Jumbled rooms, worn-out furniture, and rows of knickknacks can turn off homebuyers who want to imagine themselves in a new space. However, empty rooms are cold and intimidating. That is why, for many years, real estate agents have used home staging as a marketing tool.
1. Start with a clean “canvas”
Whether you’re shooting empty rooms or ones full of “items,” virtually all staging that attracts buyers begins with professional photographs.
2. Match the furniture style to the room’s theme
One of the rules of good interior design is to use pieces that complement each other. Doesn’t that sound pretty straightforward? The same is true for virtual staging.
Furniture, decor, appliances, and accent pieces should, as a general rule, complement the physical space (aka, the home itself). Classic furniture, for example, complements a more modern-style home. Classic furniture, on the other hand, would look out of place in a modern home with floor-to-ceiling windows, stainless steel appliances, and an open floor plan.
3. Make sure that the design is sensible and accurate
We all know that virtual home staging is the process of blending CAD elements into an image to make it look realistic. Taking the perfect real estate photo, on the other hand, is the first step in creating a great virtual staging image.
A good virtual staging image will also include lighting and shadows after the furniture has been placed. Assume you took an interior shot of a master bedroom with a large window facing East. During the mid-morning sun, sunlight streams through the window in the image.
4. Understand your clients
When it comes to virtual furniture, it’s critical to know what your client wants when virtually staging an image. What kind of furniture do they prefer? Do they have specific preferences for the furniture in each room? Do you need to send them a virtual furniture catalog and let them choose our furniture ahead of time, or do they give you complete control over what looks best?
At the end of the day, your goal is to satisfy your clients. Knowing their style and preferences ahead of time will allow you to provide them with a virtual staging image that they will undoubtedly enjoy.
5. Don’t skimp on the outside
Online home buyers examine photographs with a critical eye. Outdated porch furniture and dying doorstep plants can be just as unappealing in photos as they are in person.
You can liven things up with modern tables and chairs, as well as colorful flowers and hanging baskets, by using virtual staging.
Don’t leave it up to their imagination; instead, let us help you help your buyers experience your listing through engaging virtual staging. From showing the size and layout of a room to emphasizing the features and functions of the appliances in the kitchen, virtual staging creates a more exciting visual experience that encourages buyers to pick up the phone and make an offer. Let us help you help your buyers experience your listing through engaging virtual staging.